Relating WooCommerce Attributes to Mercado Libre in Woomelly
In this article, we will explain the importance of linking the WooCommerce attributes with Mercado Libre in Woomelly. Mercado Libre has attributes that are crucial to clarify doubts for buyers. These attributes are divided into three (3) types: technical specifications, unique features, and variations.
→ Technical Specification Attributes
→ Unique Feature Attributes (unique variant)
→ Variations Attributes (variants)
→ How do I know when an attribute is mandatory to list on Mercado Libre?
→ Relating WooCommerce Attributes to Mercado Libre in Woomelly: Technical Specification
→ Relating WooCommerce Attributes to Mercado Libre in Woomelly: Unique Features
→ Relating WooCommerce Attributes to Mercado Libre in Woomelly: Variations (variants)
Technical Specification Attributes
These attributes aim to provide more details about the product you wish to sell. They include the brand, model, unique code, product type, and others. It’s essential to note that some are mandatory for listing on Mercado Libre (depending on the category you wish to list in). Completing these attributes helps improve listing health and varies depending on the country and Mercado Libre’s category. In the Woomelly plugin, they can be loaded from the product detail in WooCommerce under the “WMFicha” tab. There’s also a bulk process using the WooCommerce importer.
It’s crucial not to confuse WooCommerce attributes with those of Mercado Libre. The data requested by Mercado Libre is specific, and often the same fields offer different options to the seller. Therefore, it is not possible to reuse existing WooCommerce attributes since they often do not meet the format or information required by Mercado Libre.
Unique Feature Attributes (unique variant)
These attributes are more specific and create a unique variant in the listing, as might be the case with COLOR in certain listings. The term “unique variant” indicates that the buyer on Mercado Libre does not have the option to select that variant when making a purchase, as it’s the only one available. These features can be linked in Woomelly from the product details, under the “WM Technical Specifications” tab (located at the end of all fields of the technical specifications) for simple WooCommerce products, and directly from the sole variation for variable WooCommerce products.
Depending on the category on Mercado Libre, up to three (3) features are usually allowed, such as COLOR, SIZE, and FABRIC TYPE. To enter this value in bulk for simple WooCommerce products, it’s essential to contact technical support. For variable WooCommerce products, this can be done from the connection template or directly in the variation.
The purpose of this field is similar to that of the technical specifications, that is, to provide information. However, it’s crucial not to confuse it with the technical specifications field. In fact, when entering it, it is placed in an entirely different section and is presented to the buyer in a location different from the technical specifications.
Variations Attributes (variants)
These attributes allow dividing the product into multiple options for the buyer to choose the specific product they want (selecting a variation when purchasing on Mercado Libre is mandatory). Typically, clothing items request this type of attribute for sizes and colors, and they are often compulsory. In other Mercado Libre categories, they are optional, but it’s often recommended to complete them to avoid buyer questions and maximize sales.
It’s essential to understand that each option (variant) has its stock, image set, SKU, and often its technical specification. Mercado Libre doesn’t allow different prices for its variants (unlike WooCommerce, which does). In Woomelly, the product in WooCommerce must be variable to link those variables with Mercado Libre’s variations. The connection can be made from the detail of each variant or directly from the connection template.
How do I know when an attribute is mandatory to list on Mercado Libre?
It’s easy. In the connection template detail, a message will indicate which types of attributes are mandatory. Not all attributes are mandatory, and this depends on Mercado Libre’s category and the country you wish to list in. For instance:
The Woomelly plugin allows sending these three (3) types of attributes from WooCommerce to Mercado Libre. We’ll explain the simple steps next.
Relating WooCommerce Attributes to Mercado Libre in Woomelly: Technical Specification
To enter the technical specification information, you first need to assign a connection template. This is crucial because the attributes depend on Mercado Libre’s category type and are dynamic. Once the WooCommerce product has a connection template assigned, access the product detail. Under the “WMFicha” tab, you’ll find the attributes that can be included.
Fields with a double blue asterisk indicate that they aren’t necessarily shown in the listing, but it’s still crucial to complete them. After entering this information, save changes and then sync from WooCommerce to Mercado Libre.
Relating WooCommerce Attributes to Mercado Libre in Woomelly: Unique Features
It’s recommended that for this type of attribute, one should have a variable WooCommerce product with a single variation, as it’s often a necessary requirement for listing on Mercado Libre. If you have a variable product and its variation matches the information requested by Mercado Libre (like COLOR), you can access that variation and link the Mercado Libre attribute with the WooCommerce one. After doing so, save the changes, synchronize, and you’re done. Another option is to make the assignment from the Woomelly connection template.
If you prefer not to change the structure of your products, meaning, if you have simple WooCommerce products and do not wish to turn them into variable WooCommerce ones, you can enter this feature from the “WM Technical Specifications” tab, located at the end of all fields of the Mercado Libre technical specifications. Don’t forget to save changes and synchronize using the Woomelly plugin.
Relating WooCommerce Attributes to Mercado Libre in Woomelly: Variations (variants)
For this type of attribute, it’s essential to have a variable product in WooCommerce. If not, you won’t be able to list products on Mercado Libre. If you have a variable product, simply access each of the variations and link the WooCommerce attributes with those of Mercado Libre.
It’s important to note that the values of these attributes on Mercado Libre are often fixed (a default list of values appears). However, Woomelly also allows you to send semi-custom attributes (belonging to a fixed attribute like “Color” and a specific value like “Salmon”) and fully custom attributes (you can send both the attribute and its value). Once you’ve set the relationship, save the changes and sync from WooCommerce to Mercado Libre.
A more general relationship can also be made from the connection template, linking WooCommerce attributes with Mercado Libre attributes.